Brad Curry, the merch manager for Muscadine Bloodline, shares his journey in the music business and the challenges of being on the road. He talks about his passion for music and how he transitioned from playing baseball to working in the industry. He also discusses the importance of networking and building relationships in the industry, the role of merchandising in promoting an artist’s brand and the impact of social media and play-listing on their success. Brad also shares his experience of being a merch manager and the organizational skills required for the job, emphasizes the need for cool merch designs and the connection between merch sales and music sales, and his future plans including the possibility of exploring other aspects of the music business!
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Brad Curry (Guest): @bradcurry_
Peyton Heben (Host): @peytonheben
Behind The Music Biz (Podcast): @behindthemusicbiz
Raised Rowdy (Network): @raisedrowdy