A good friend of mine and co-worker, Lance Houston, joins us this week for Episode 13. On this episode, we dive into Lance’s time in Country Radio as a programmer living in cities such as Atlanta, Boston, Chicago, and Baltimore. Lance’s time in the radio world eventually led him to his current role at River House Artists where he is now the Vice President of Promotion & Artist Development. He most recently has found success sending Austin Snell to the Sirius XM Artist Acceleration Program as the first country artist. Lance offers a ton of industry insight to one of the most important aspects of today’s country music.

Follow on Social Media:

Lance Houston (Guest): @lancehouston615

Peyton Heben (Host): @peytonheben

Behind The Music Biz (Podcast): @behindthemusicbiz

Raised Rowdy (Network): @raisedrowdy

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